Yesterday, I joined in on a coversation about branding on my buddy Javier Hernandez's new bi-weekly TalkShoe.com comics creation podcast, Javiland. Along with four other artists, cartoonists, creators, we discussed branding and how it relates to both publishing comics, and creators themselves, debating the many challenges of getting across a "brand" through your work.
You can check it out here:
Branding is something I feel is key in a visual medium like comics. Just look at the most popular publishers, and creators, they all have very distinct brands, either through cult of personality (Stan Lee, Warren Ellis, Grant Morrison etc), unique approach (artists like Alex Ross, Adam Hughes, and the late Michael Turner, to name a few, stand out in the crowd by making their art their brand), and the large publishers, with thier everpresent branding and trademarked mulit-media superhero properties.
Finding your brand, and cultivating it, only reinforces your efforts, and can lead to wider success and recognition.
To an artist/creator seeking commercial success, branding is key, and can only help.