Saturday, April 29, 2006

IN CASE U MISSED IT: Industry enlightenment

First up is this weeks Comics You Should Be Reading column from, the columnist Dan Head's home was flooded, so he ran an article from his webmagazine on comic book marketing.

The article examines marketing theroy applied to our industry, specifically the Four P’s: Product, Positioning, Place, and Price.

Interesting stuff HERE

Earlier in the week Steven Grant's column, PERMANENT DAMAGE waxes on his thoughts about publishing start-ups, and the current tone of industry press releases... as usual, good stuff HERE

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