IN CASE U MISSED IT: The industry's savior??!?

Okay, it's not like anyone likely missed the news that Mavel has made official the plans to publish material from Stephen King.
And it's not like that in and of itself isn't huge news, or huge for the industry.
But I'm not suggesting Stephen King is the industry's savior...
he very well could be, but my money's on this...

Or more specifically, that part down at the bottom.

Say it with me now, GRAPHIC FICTION
gra-fik fik-shen
Very good,
I knew you could!

Taken from the thread in response to the article on Newsarama my comments about the announcement:

Yay!
This is great for the industry on many levels!

A couple that stand out?

1) It's a Stephen King property (and a popular one), not a Marvel property. It'll get a lot more play with the outside world, bringing attention to our medium, in a positive light, and will actually get people to buy books (something the movies have been generally unable to do).

2) Marvel marketing might actually be on to something here, I believe using the term "Graphic Fiction" is a huge step in the right direction. It's time to put the term "comic books" away, it'd be like the movie industry still using the term "talkies" or similar to describe itself, it doesn't apply and it feeds the public misperceptions and stereotypes of the medium (as it's inherently juvenile, whereas the medium is not). Graphic Fiction embraces the popular term "graphic novel" (that's a bit too specific as a general term). So, when marketing yourself to the outside world, it makes perfect sense to use a term that's reflective of what the medium's evolved into, and build on that. Very cool!

But that's just my opinion.
Let me know what you think!
Let's discuss!