I may go back and fix that.
Check it out HERE
it looks like Diamond was soliciting a grand total of 685 items back in '89. That includes comics, books, magazines, all merchandise like videos, shirts, games, and so on. The '06 order form has 4390 items with MAR06 codes - some six times as much.
In 1989, DC offered 60 items, Marvel comics offered 65. That's 125 books from the two publishers. Every other publisher combined offered 262 new titles.
Flash forward to 2006. Same criteria for counting. Marvel and DC are each offering 105 new comics/TPs for sale, for a total of 210 between the two. Every other publisher? 462 new titles.
In much the same way, there are certainly retailers who pretty much only carry Marvel and DC books – but it is a fallacy to believe that if there were less Marvel and DC books that these stores would magically start carrying indies. Not going to happen, chief. They’re limiting their racks choices not because they’ve somehow been brainwashed by the dazzling array from the “Big Two”, but because either that’s the type of material they want to focus on (and like it or not, it is their choice to make) or because they believe that they have to (and long-held beliefs are the hardest to change).
On Independence Day, take a stand. This coming New Comics Day, give up your copy of Uncanny X-Men or Adventures of Superman and consider instead Coffee and Doughnuts Graphic Novel, Elsinore, Free Fall, Lexian Chronicles Full Circle, Red Sonja or Wall After Wall.
All these books are shipping this week!
If you like any of these books, tell a friend, tell 10 friends. Jump on the net, go to 10 different message boards, and start a thread explaining why you enjoyed the book and why you think others should give it a go.
If you have a blog, or you write for a website, or you are a popular person with plenty of friends, spread the word. Most indy companies don’t have a lot of money to splash around on promotion; they rely on word of mouth (these days, do we call it “word of keyboard”?).
If you hate the book you tried, pass it on to someone who might like it.
Try to do this every week. If you can’t, do it once a month.
When Atomika #1 hit the stands and Speakeasy was officially born, almost a year ago to the day, Countdown to Infinite Crisis was still four weeks away, and House of M was just being teased. One year later, the direct market has been dramatically transformed as the return of the corporate mega-crossover has eaten up market share and retailers' budgets, and independent comics have taken a hard hit as order numbers have dropped across the board, with few exceptions. Even Marvel and DC's mid-list titles that weren't fortunate enough to be tied in to the big crossovers have suffered. In some cases, it's been a deathblow.As a self-publisher in today's market, I can attest to just how brutal things are. Super Real started off with relatively strong numbers, but is seeing the requisite drop off from the debut issue, it's now in a seriously tenuous state, where it must bridge that gap and start building on the positive critical buzz, and realize the potential the series is built for. Fortunately, everything about the book is designed to appeal to today's direct market, whether they know it or not (and also coincidently, these are the elements I'm passionate about working with). It's just a matter of continuing to communicate that to the market. Which is, regrettably, my main focus.
Much like the creation of the Direct Market back in the early 80s was the beginning of the end for young readers as comics became progressively harder to find, today its continued retraction, focusing primarily on fans of long-established superheroes and licenses, is to the detriment of the kind of variety publishers like Speakeasy have admirably attempted to offer. Any independent publisher with an aggressive plan for growth that's relying solely on the Direct Market for its survival these days is doomed to failure, and to having that failure hammered mercilessly. Too many independent publishers have no clue who their audience is, or how to reach them, so instead, they continue to target that narrow 5-10% slice of the Direct Market that's willing to take a chance on an independent publisher and hope they can somehow stand in the sea of titles that populate the back pages of Previews every month.
And every time a CrossGen, Dreamwave or Speakeasy comes along with a bold plan that fails, it makes it that much harder for the publishers who are left behind as retailers justifiably become less and less willing to take chances on non-returnable inventory. While Speakeasy's failure can primarily be laid at Fortier's feet, the old "buck stops here" maxim in effect, it is but a symptom of a larger and steadily growing illness in the comics industry.
The times are a'changing, and it's only going to get tougher out there. The publishers who find a way to break out of the superhero-driven direct market, to carve their own niches out of the much larger audience of general readers who never step foot into a comic book shop are the ones who will survive. For the rest of them, fighting over Marvel and DC's leftovers, it's only going to get uglier.