Thursday, June 09, 2005
IN CASE U MISSED IT: Batman soars into the NY Post
Over on Newsarama, there's a quick note confirming a DC Comics, Batman promotion, through the NY POST. It seems DC will distribute 750,000 copies of Batman number 608, the kickoff of the top selling "Hush" storyline, with the newspaper to tie in a promotion with the Batman Begins film releasing next week.
For the full details, go HERE
This is a great marketing attempt by DC, and exactly the kind of thing the big publishers need to do more of, to bring new readers into the market. I especially like the fact that they chose a story/issue that features themes that work for mature, and younger audiences, rather than material aimed strictly at kids. One can argue either way in regards to targeting kids with these types of promotions, but since the market is not geared for them, a product that appeals on all levels is, I think, the best choice.